We are a company incorporated and registered in England and Wales with company number 17120643 whose registered office is at Oakley House, Headway Business Park, 3 Saxon Way West, Corby, Northamptonshire, NN18 9EZ, United Kingdom.
Sports Due Diligence Ltd is the responsible data controller under data protection law in respect of the processing of your personal data described in this Website Privacy Notice. If you have any questions or would like to exercise your rights, please contact Sports Due Diligence to discuss this.
Personal data, means any information relating to an identified or identifiable natural person. An identifiable natural person is one who can be identified, directly or indirectly, in particular by reference to an identifier such as name, company you work for, an identification number, location data, an online identifier or to one or more factors specific to the physical, physiological, genetic mental, economic, cultural or social identity of that natural person.
We may collect, use, store and transfer different kinds of personal data about you which we have grouped together as follows:
• Identity Data includes first name, last name, username or similar identifier, company you work for.
• Contact Data includes job title, email address and telephone numbers.
• Technical Data includes internet protocol (IP) address, your login data, browser type and version, time zone setting and location, browser plug-in types and versions, operating system and platform and other technology on the devices you use to access this website.
• Usage Data includes information about how you use our website including logs of all your interactions with the Sports Due Diligence service.
• Marketing and Communications Data includes your preferences in receiving marketing from us and our third parties and your communication preferences.
We also collect, use and share Aggregated Data such as statistical or demographic data for any purpose. Aggregated Data may be derived from your personal data but is not considered personal data in law as this data does not directly or indirectly reveal your identity. For example, we may aggregate your Usage Data to calculate the percentage of users accessing a specific website feature. However, if we combine or connect Aggregated Data with your personal data so that it can directly or indirectly identify you, we treat the combined data as personal data which will be processed in accordance with required data protection law and used in accordance with this privacy notice.
We do not collect any Special Categories of Personal Data about you (this includes details about your race or ethnicity, religious or philosophical beliefs, sex life, sexual orientation, political opinions, trade union membership, information about your health and genetic and biometric data). Nor do we collect any information about criminal convictions and offenses of our website users.
We use different methods to collect data from and about you including through:
• Direct interactions. You may give us your Identity Data and Contact Data by filling in forms or by corresponding with us by post, phone, email or otherwise. This includes personal data you provide when you:
◦ enquire about our service;
◦ create an account on the Sports Due Diligence service;
◦ request marketing to be sent to you; or
◦ give us some feedback.
• Automated technologies or interactions. As you interact with our website, we may automatically collect Technical Data and Usage Data about your IT equipment, browsing actions and patterns. We collect this personal data by using cookies, server logs and other similar technologies. We may also receive Technical Data about you if you visit other websites employing our cookies. Please see our cookie policy for further details.
• Third parties or publicly available sources. We may receive personal data about you from various third parties and public sources including technical Data and Usage Data from analytics providers such as Google, based outside the EU, or LinkedIn.
We will only use your personal data when the law allows us to. Most commonly, we will use your personal data in the following circumstances:
• where you have provided your consent to such use
• where it is necessary for our legitimate interests (or those of a third party,) and your interests and fundamental rights do not override those interests; or
• where we need to comply with a legal or regulatory obligation.
Generally, we do not rely on consent as a legal basis for processing your personal data other than sending third-party direct marketing communications to you via email or text message. You have the right to withdraw consent to marketing at any time by contacting us.
Check our Glossary below to find out more about the types of lawful basis that we will rely on to process your personal data.
We have set out below a description of all the ways we plan to use your personal data, and which of the legal bases we rely on to do so. We have also identified what our legitimate interests are where appropriate.
Note, that we may process your personal data for more than one lawful ground depending on the specific purpose for which we are using your data. Please contact us if you need details about the specific legal ground, we are relying on to process your personal data where more than one ground has been set out in the table below.
Purpose/Activity | Type of data |
To register you as a new customer | (a) Identity |
To manage our relationship with you which will include: | (a) Identity |
To administer and protect our service, business and this website (including troubleshooting, data analysis, testing, system maintenance, support, reporting and hosting of data) | (a) Identity details |
To use data analytics to improve our website, service, marketing, customer relationships and experiences | (a) Technical |
To make suggestions and recommendations to you about goods or services that may be of interest to you | (a) Identity |
We will get your express opt-in consent before we market to you.
If you have given your consent, we will use your email address to send you interesting information about our company, products services and offerings and those of third parties you have chosen to receive marketing from.
You can ask us to stop sending you marketing messages at any time by following the opt-out links on any marketing message sent to you.
For information on how we use cookies, please visit our cookies policy.
Sports Due Diligence will only retain personal data for as long as necessary to fulfil the purposes it was collected for, including compliance with any applicable legal, accounting or reporting requirements.
We will only use your personal data for the purposes for which we collected it, unless we reasonably consider that we need to use it for another reason and that reason is compatible with the original purpose. If you wish to get an explanation as to how the processing for the new purpose is compatible with the original purpose, please contact us.
If we need to use your personal data for an unrelated purpose, we will normally notify you and we will explain the legal basis which allows us to do so.
Please note that we may process your personal data without your knowledge or consent where this is required or permitted by law.
Lawful Basis and Legitimate Interest means the interest of our business in conducting and managing our business to enable us to give our clients/users the best service/product and the best and most secure experience. We make sure we consider and balance any potential impact on you (both positive and negative) and your rights before we process your personal data for our legitimate interests. We do not use your personal data for activities where our interests are overridden by the impact on you (unless we have your consent or are otherwise required or permitted to by law). You can obtain further information about how we assess our legitimate interests against any potential impact on you in respect of specific activities by contacting us.
Performance of Contract means processing your data where it is necessary for the performance of a contract to which you are a party or to take steps at your request before entering into such a contract.
Comply with a legal or regulatory obligation means processing your personal data where it is necessary for compliance with a legal or regulatory obligation that we are subject to.
Special category personal data means any personal data relating to your health, genetic or biometric data, criminal convictions, sex life, sexual orientation, racial or ethnic origin, political opinions, religious or philosophical beliefs, trade union membership.
• service providers acting as processors who provide hosting and email management services in respect of the Sports Due Diligence service.
• Hubspot – Hubspot is a CRM platform, whose data resides in the European Union.
• professional advisers acting as processors or joint controllers including lawyers, bankers, auditors and insurers who provide consultancy, banking, legal, insurance and accounting services.
• regulators and other who require reporting of processing activities in certain circumstances.
Request access to your personal data (commonly known as a “data subject access request”: DSAR). This enables you to receive a copy of the personal data we hold about you and to check that we are lawfully processing it.
Request correction of the personal data that we hold about you. This enables you to have any incomplete or inaccurate data we hold about you corrected, though we may need to verify the accuracy of the new data you provide to us.
Request erasure of your personal data. This enables you to ask us to delete or remove personal data where there is no good reason for us continuing to process it. You also have the right to ask us to delete or remove your personal data where you have successfully exercised your right to object to processing (see below), where we may have processed your information unlawfully or where we are required to erase your personal data to comply with local law. Note, however, that we may not always be able to comply with your request of erasure for specific legal reasons which will be notified to you, if applicable, at the time of your request.
Object to processing of your personal data where we are relying on a legitimate interest (or those of a third party) and there is something about your particular situation which makes you want to object to processing on this ground as you feel it impacts on your fundamental rights and freedoms. You also have the absolute right to object where we are processing your personal data for direct marketing purposes. In some cases, we may demonstrate that we have compelling legitimate grounds to process your information which override your rights and freedoms.
Request restriction of processing of your personal data. This enables you to ask us to suspend the processing of your personal data in the following scenarios: (a) if you want us to establish the data’s accuracy; (b) where our use of the data is unlawful but you do not want us to erase it; (c) where you need us to hold the personal data even if we no longer require it as you need it to establish, exercise or defend legal claims; or (d) you have objected to our use of your personal data but we need to verify whether we have overriding legitimate grounds to use it.
Request the transfer of your personal data to you or to a third party. We will provide to you, or a third party you have chosen, your personal data in a structured, commonly used, machine-readable format. Note that this right only applies to automated information which you initially provided consent for us to use.
Right not to be subject to automated decisions which is based on automated processing where the decision will produce a legal effect or a similarly significant effect on you
Withdraw consent at any time where we are relying on consent to process your personal data. However, this will not affect the lawfulness of any processing carried out before you withdraw your consent. If you withdraw your consent, we may not be able to provide certain products or services to you. We will advise you if this is the case at the time you withdraw your consent.
You may raise any concerns you have or complain to your local data protection authority directly, without going through Sports Due Diligence. However, we encourage you to contact us in the first instance as we aim to promptly, efficiently and satisfactorily resolve any concerns or complaints you may have in relation to our processing of your personal data.
Sports Due Diligence Limited, 2026
We use cookies on our website to distinguish you from other users. This helps us provide a smoother browsing experience and enables us to improve how our site functions.
A Cookie is a small file made up of letters and numbers that is stored on your browser or your device’s hard drive, with your consent. Cookies store information that is transferred to your device.
• Strictly necessary cookies
These cookies are essential for the operation of our website. They enable core functionality such as accessing secure areas, using account features, or completing transactions.
• Analytical or performance cookies
These cookies help us understand how visitors use our website by collecting information such as visitor numbers and navigation patterns. This allows us to improve usability and ensure users can find what they need efficiently.
• Functionality cookies
These cookies recognise you when you return to our site. They allow us to personalise content, remember your preferences (such as language or region), and enhance your overall experience.
• Targeting cookies
These cookies track your visit, including the pages you view and links you follow. We use this information to make our website and any displayed advertising more relevant to your interests. This data may also be shared with third parties for these purposes.
Please be aware that third parties, such as advertising networks and analytics providers, may also place cookies on your device. These are outside our control and are typically used for analytics or targeted advertising.
You can control or block cookies through your browser settings, allowing you to refuse some or all cookies. However, if you choose to block all cookies—including essential ones—some parts of our website may not function properly or may become inaccessible.
These terms tell you the rules for using our website, Sportsduediligence.com (our website).
Sportsduediligence.com is a site operated by Sports Due Diligence Limited (“We”). We are a company incorporated and registered in England and Wales with company number 17120643 whose registered office is at Oakley House, Headway Business Park, 3 Saxon Way West, Corby, Northamptonshire, NN18 9EZ, United Kingdom.
To contact us, please email contact@sportsduediligence.com
By using our site, you confirm that you accept these terms of use and that you agree to comply with them.
If you do not agree to these terms, you must not use our site.
We recommend that you print a copy of these terms for future reference.
Our Privacy Policy (link to Privacy policy) also applies to your use of our site. It sets out the terms on which we process any personal data we collect from you, or that you provide to us. By using our site, you consent to such processing, and you warrant that all data provided by you is accurate.
If you wish to engage us to provide the Sports Due Diligence service you, different terms will apply to any such engagement. Please email us at: contact@sportsduediligence.com to discuss a subscription.
Every time you wish to use our site, please check these terms to ensure you understand the terms that apply at that time.
We do not guarantee that our site, or any content on it, will always be available or be uninterrupted. We may suspend or withdraw or restrict the availability of all or any part of our site for business and operational reasons. We will try to give you reasonable notice of any suspension or withdrawal.
You are also responsible for ensuring that all persons who access our site through your internet connection are aware of these terms of use and other applicable terms and conditions, and that they comply with them.
You strictly agree not to:
• duplicate, scrape, mirror, copy or re-sell any part of our site
• access without authority, interfere with, damage or disrupt, any part of our site, any equipment or network on which our site is stored, any software used in the provision of our site
• You agree not to upload, post, or transmit any material that is offensive, defamatory, or infringes upon the rights of others. We reserve the right to remove any content that violates these terms
We are the owner or the licensee of all intellectual property rights in the material in the publicly available areas of our site. That includes any videos, documents and blog posts. Those works are protected by copyright laws and treaties around the world. All such rights are reserved.
You must not use any part of the content on our site for commercial purposes without obtaining permission from Sports Due Diligence.
If you copy or download any part of our site in breach of these terms of use, your right to use our site will cease immediately and you must, at our option, return or destroy any copies of the materials you have made.
Where our site contains links to other sites and resources provided by third parties, these links are provided for your information only. Such links should not be interpreted as approval by us of those linked websites or information you may obtain from them.
We have no control over the contents of those sites or resources.
• You may only link to our home page or any subsequent page, only with our permission and provided you do so in a way that is fair and legal and does not damage our reputation or take any advantage of our brand or reputation.
• You must not establish a link in such a way as to suggest any form of association, approval or endorsement on our part where none exists.
• You must not establish a link to our site in any website that is not owned by you.
• Our site must not be framed on any other site, nor may you create a link to any part of our site other than the home page.
• If you wish to link to or make any use of content on our site other than that set out above, please contact contact@sportsduediligence.com
We do not guarantee that the Sports Due Diligence website will always be free from any errors. To the fullest extent permitted by law, we disclaim all liability for any loss or damage arising from any error on our website and your use of the website.
These terms of use, their subject matter and their formation (and any non-contractual disputes or claims) are governed by English law. We both agree to the exclusive jurisdiction of the courts of England and Wales.
Sportsduediligence.com logo and themes are the property of Sports Due Diligence Limited. You are not permitted to use them without our approval.
If you have any questions regarding these Terms of Use, please contact us via contact@sportsduediligence.com
This Data Processing Annex (“Annex”) forms part of and supplements the Terms of Use and/or Services Agreement (“Agreement”) between:
This Annex applies where the Processor processes Personal Data on behalf of the Customer in connection with the provision of services.
For the purposes of this Annex:
• Applicable Data Protection Law: All applicable privacy and data protection laws, including the UK GDPR and Data Protection Act 2018.
• Personal Data: Any information relating to an identified or identifiable individual.
• Processing: Any operation performed on Personal Data (e.g. collection, storage, use, disclosure).
• Data Subject: The individual to whom the Personal Data relates.
• Sub-processor: Any third party engaged by the Processor to process Personal Data.
The Customer acts as the Data Controller, and the Processor acts as the Data Processor.
The Processor shall only process Personal Data:
• On documented instructions from the Customer; and
• As necessary to provide the services under the Agreement.
The Processor will process Personal Data for the purpose of:
• Providing and maintaining the website and related services
• Managing user accounts and communications
• Performing analytics and improving service performance
• Ensuring system security and preventing fraud
Categories of Data Subjects may include:
• Website users
• Customers and prospective customers
• Business contacts
Types of Personal Data may include:
• Identity Data (name, username, employer)
• Contact Data (email, phone number)
• Technical Data (IP address, browser, device info)
• Usage Data (interaction logs, browsing activity)
The Processor shall:
• Process Personal Data lawfully, fairly, and only on documented instructions
• Ensure that personnel handling Personal Data are subject to confidentiality obligations
• Implement appropriate technical and organisational security measures
• Notify the Customer without undue delay of any Personal Data breach
• Assist the Customer in complying with its legal obligations (e.g. data subject rights, breach notifications)
• Maintain records of processing activities where required
The Processor shall implement appropriate security measures, including where relevant:
• Encryption of data in transit and at rest
• Access controls and authentication procedures
• Regular security testing and monitoring
• Data backup and recovery procedures
These measures will be reviewed and updated as necessary to maintain appropriate protection.
The Customer authorises the Processor to appoint Sub-processors.
The Processor shall:
• Ensure Sub-processors are bound by equivalent data protection obligations
• Remain fully responsible for the acts and omissions of Sub-processors
A list of Sub-processors will be made available upon request.
Where Personal Data is transferred outside the UK or EEA, the Processor shall ensure appropriate safeguards are in place, such as:
• Adequacy decisions
• Standard Contractual Clauses (SCCs)
• Other legally approved mechanisms
The Processor shall assist the Customer in responding to requests from Data Subjects, including:
• Access requests
• Rectification or erasure requests
• Objections to processing
• Data portability requests
The Processor shall retain Personal Data only for as long as necessary to fulfil the purposes of the Agreement or as required by law.
Upon termination of the Agreement, the Processor shall, at the Customer’s choice:
• Delete all Personal Data; or
• Return it to the Customer
Unless retention is required by law.
The Customer may request reasonable information to verify the Processor’s compliance with this Annex. Audits may be conducted:
• On reasonable notice
• During normal business hours
• Without disrupting operations
Each party’s liability under this Annex shall be subject to the limitations of liability set out in the Agreement, except where restricted by law.
This Annex shall be governed by and construed in accordance with the laws of England and Wales.
For any data protection queries, please contact:
contact@sportsduediligence.com
